Technical Health and Security

This is the most critical aspect, ensuring your website remains operational and protected from threats.

• Software Updates:
  • Regularly update the Core CMS (e.g., WordPress, Drupal, Shopify).
  • Update all themes, plugins, modules, and extensions to their latest versions.
• Security Scans & Backups:
  • Perform daily/weekly full website backups (database and files) to an offsite location.
  • Run regular malware and virus scans to detect intrusions.
  • Check and renew SSL Certificates before expiration to maintain secure communication
• Fix Broken Links (404 Errors):
  • Monitor the site for broken internal and external links.
  • Implement 301 redirects for pages that have been moved or deleted to preserve SEO authority.
• Database Optimization:
  • Clean up the database by removing spam comments, revisions, and unnecessary transient data.

Performance and Speed Optimization

A fast website provides a better user experience (UX) and improves SEO rankings.

• Speed Audits:
  • Regularly test page load times using tools like Google PageSpeed Insights or GTmetrix.
  • Address identified bottlenecks (e.g., slow server response, large images).
• Image Optimization:
  • Compress and resize images before uploading.
  • Implement Lazy Loading for images below the fold.
• Caching Management:
  • Configure and monitor caching tools (browser caching, server caching, CDN) to serve content faster.
• Code Minification:
  • Minify CSS, HTML, and JavaScript files to reduce file size and load time.

Content and Design Updates

Ensuring the website remains relevant, accurate, and engaging for the audience.

• Content Freshness:
  • Review and update existing blog posts, product descriptions, and service pages for accuracy and relevance.
  • Add new content (blog posts, case studies, news) frequently.
• Contact Information:
  • Verify that all contact forms, phone numbers, email addresses, and physical addresses (if applicable) are correct and functional.
• Accessibility Review (WCAG):
  • Ensure the site adheres to accessibility guidelines for users with disabilities (e.g., proper alt text for images, keyboard navigation).
• Design and Layout Checks:
  • Check for design consistency and rendering issues across different browsers (Chrome, Firefox, Safari) and devices (responsive check).

Search Engine Optimization (SEO) Maintenance

Maintaining and improving visibility in search engine results.

• Traffic Monitoring:
  • Regularly analyze website traffic, conversion rates, and user behavior using Google Analytics and other tracking tools.
• Keyword Strategy Review:
  • Re-evaluate and update target keywords based on performance data and market changes.
• Sitemap Submission:
  • Ensure the latest XML Sitemap is correctly submitted to Google Search Console and Bing Webmaster Tools.
• Meta Data Review:
  • Check and optimize Title Tags and Meta Descriptions for all new and high-traffic pages.